Phil Cooke

Phil Cooke
Phil Cooke is the founder and CEO of Cooke Pictures in Burbank, California ( he helps church, ministry, and nonprofit organizations engage the culture more effectively. He's a filmmaker, media consultant, and author of "Unique: Telling Your Story in the Age of Brands and Social Media."
Visit Phil Cooke at
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    This Secret to Creativity May Surprise You

    Figuring out how to foster creativity can be a lifelong challenge. Here's a quick step that can make all the difference.

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    Do You Rehearse Even After the Congregation Comes In? Stop It.

    Plenty of worship teams rehearse even after the doors to the sanctuary are opened. Here's why you might want to rethink that.

  • Christian Tomatoes: The Christian Rip-Offs Continue

    I wrote recently about “Godinterest” – the Christian social media site that’s a rip-off of Pinterest. Before that it was “Christian Chirp” – the rip-off of Twitter (notice that the site has been terminated, and the owner cites my post as one of the reasons.  I had no idea I was a member of the “Christian elite.”) I could […]

  • Why Worship Leaders Should End Rehearsal Before the Congregation Comes In

    Worship leaders are an incredibly important part of today’s church. But from time to time I take them to task, like in this post on What Katy Perry and Taylor Swift Can Teach Church Worship Leaders. Today I have a different issue. I’ve visited a number of churches this year that on Sunday mornings allow the […]

  • Don't Just Write Pastor Books, Write Serious Books

    When most pastors write books, you can bet they’re compiled from sermon notes and manuscripts. Preach a series on fear, and they end up with a book on the subject. Same with marriage, prophecy, grace, epic Bible stories – whatever. I don’t discourage that, but don’t think for a minute that’s a serious book. Writing […]

  • The Price of Constantly Checking Your Email

    Ron Friedman writing on the Harvard Business Review blog has a beef with people who constantly check their email. And you know what? He’s got a point. Friedman says, “Shifting our attention from one task to another, as we do when we’re monitoring email while trying to read a report or craft a presentation, disrupts our concentration […]

  • Rebranding Your Church, Ministry or Nonprofit? Here Are 5 Questions to Ask First.

    At times, we all get frustrated or just plain tired of the way we do things. Maybe it’s repetition, maybe it’s competition, or maybe the culture or markets have changed. But chances are, as I discuss at length in my book, Unique: Telling Your Story in the Age of Brands and Social Media, you’re simply […]

  • On July 4th Sunday: Be Careful Using Militaristic Language in the Church

    Something we invariably witness on July 4th Sunday is video on the wide screens at some churches featuring fighter jets, soldiers, and waving flags. Yes – Jesus used militaristic language in the New Testament. As the Park Forum devotional puts it: “In a time when Galilee already had a powerful and dangerous ruler (Herod Antipas), Jesus was […]