I believe one of the reasons so few churches engage in outreach is because they ask the wrong question. Too often, the first question asked is, “How much will it cost?” The right question is, “Who will it reach?”
How much is a soul worth? If you spend $100 on a Facebook ad that reaches one unbeliever for Christ, is it worth it?
If your church gets serious about developing a comprehensive evangelism strategy, it will cost money! With this in mind, let me share some insights about financing your strategy, based upon my experiences as Saddleback grew from four members to well over 20,000.
First, money spent on evangelism is never an “expense”; it’s always an investment. The people you reach will more than repay the cost you invested to reach them. Before we held the first service of Saddleback, the people in our small home Bible study went about $6,500 in debt preparing for that service. Where did we get the money? We used our personal credit cards! We believed the offerings of the people we reached for Christ would eventually enable everyone to be paid back.
One of the “miracles” of our dress rehearsal service was that a man who had not attended our home Bible study came to that first service gave a check for a thousand dollars when we took the offering. After it was over, the woman in charge of counting the offering came up and showed me the check. I said, “This is going to work!” Sure enough, we paid everyone back within four months. (Please note: I’m not advocating that your church use credit cards to finance it! I’m just trying to illustrate how willing we were to pay the cost of reaching people for Christ.)
Often when finances get tight in a church, the first thing cut is the evangelism and advertising budget. That is the last thing you should cut. It is the source of new blood and life for your church.
Second, people give to vision, not to need. If “need” motivated people to give, every church would have plenty of money. It is not the neediest institutions that attract contributions but those with the greatest vision. Churches that are making the most of what they’ve got attract more gifts. That’s why Jesus said, “It is always true that those who have, get more, and those who have little, soon lose even that” (Luke 19:26, LB).
