Is Your Message Too Creative?

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Is Your Message Too Creative?
Although creative communication can be effective, if not used properly, it can become distracting or gimmicky.

Jesus was perhaps the most creative communicator who has ever lived. It’s rare that He didn’t use a story or an object to illustrate truth.

While most sermons could stand to be more creative, a few are teetering on the edge of becoming too creative.

In our consumer-driven society, it’s tempting for pastors to believe every sermon has to be funny, clever, or have a great video to be effective. I’ve unquestionably felt those pressures at different times in ministry.

Although creative communication can be effective and life-changing, if not used properly, it can become distracting or gimmicky.

Some examples could include:

Overuse of stage props

Long and ineffective videos

Humor for humor’s sake

Unnecessary (and long) stories

Avoid trying “too hard.” Trust the power of God’s Word. Let the text speak. If you can add life to it with appropriate creativity, go for it; but remember that God’s Word was alive before you added your creativity!

Craig Groeschel Craig Groeschel is the founding and senior pastor of LifeChurch.tv. Meeting in multiple locations around the United States, and globally at Church Online, LifeChurch.tv is known for the innovative use of technology to spread the Gospel. He speaks at conferences worldwide and has written several books, including his recent release: The Christian Atheist: Believing in God but Living As If He Doesn’t Exist. His other books include It, How Churches and Leaders Can Get It and Keep It, Chazown: A Different Way to See Your Life, Confessions of a Pastor, and Going All The Way.

More from Craig Groeschel or visit Craig at Swerve.LifeChurch.tv

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