Times Square in New York City now features a Christmas ad launched by the American Bible Society, stating unequivocally that “God came near because you were worth the trip.” It then features a website where viewers can learn more about the Christmas story. “The purpose of the ad is to take the message of the Bible to people where they are in a way that is relevant to them and encourage further engagement with God’s word,” says Christy Lynn Wilson representing ABS. The 30-second ad appears on the huge CBS screen; The Christian Post says it could be viewed by as many as 1.5 million people per day. The ad will run until December 25.
