Home Pastors Articles for Pastors

9 Reasons Your Leadership Must Be Social

by Brad Lomenick

Provided by

Share On Facebook

Twitter

More from Catalyst

Francis Chan: Why It's So Easy for Leaders to Fake It
By Francis Chan
Why Women Don’t Like "Women’s" Ministry
By Bianca Olthoff
Why Leaders Can't Afford to be Easily Offended
By Michael Hyatt
Why I Resigned (and You Should, Too)
By Shawn Lovejoy

It’s imperative that you are “social” in your leadership and influence today. A new reality exists, and as leaders, we have to be not only aware of this, but also willing to jump in and embrace a new reality of social engagement like never before.

Here are a few thoughts on Social Leadership:

1. Social Media = Influence.

Bloggers, Tweeters, Facebookers, and social media junkies are now the normal outlets to tap into for getting the word out. I’ve seen this the last few years with everything from new movies to new books to new conferences. These leaders are being sought out not just for their networks, but also for their endorsements. It’s a new era. Exponential influence in ways never seen before is happening through blogging, tweeting, facebooking, pinteresting, etc. Digital mavens are shaping what we are listening to, reading, watching, and learning.

2. Social Entrepreneurs

Don't Miss

A new wave of leaders has emerged. Leaders who combine business savvy with charitable endeavors and social innovation. Scott Harrison, Charles Lee, Blake Mycoskie, Jamie Tworkowski, Laura Waters Hinson, Eugene Cho, Jeff Shinabarger, Kohl Crecelius and Jason Russell just to name a few.

3. Social Accountability

Leaders are constantly being evaluated in today's culture. You can’t hide anymore behind a position or title. Leaders are being held to a standard never seen before because of constant media- video, flip cameras, blogging, twitter. Your leadership has constant real-time evaluation. Especially well-known leaders. And authenticity is crucial. Being honest, genuine, and real is important for continual influence.

Read Page 2 >>

1 2 3

Print version

Rate this article

2.27

Brad Lomenick is Executive Director and key Visionary of Catalyst, a movement of young leaders. Over the last 15 years, he has built a reputation as a key networker and convener of leaders. Prior to running Catalyst, Brad was involved in the growth of the nationally acclaimed Life@Work Magazine and did management consulting with Cornerstone Group. More recently he has served in a number of roles for INJOY and now GiANT Impact. For several years after college, he rode horses for a living on a ranch in Colorado, and was even struck by lightning while installing a barbed wire fence, which some believe has given him powers equal to several of the Super Heroes. He hopes maybe someday he can be a professional golfer, or have his own hunting show.