9 Reasons Your Leadership Must Be Social


Leaders must be willing to jump in and embrace a new reality of social engagement like never before.

It’s imperative that you are “social” in your leadership and influence today. A new reality exists, and as leaders, we have to be not only aware of this, but also willing to jump in and embrace a new reality of social engagement like never before.

Here are a few thoughts on Social Leadership:

1. Social Media = Influence.

Bloggers, Tweeters, Facebookers, and social media junkies are now the normal outlets to tap into for getting the word out. I’ve seen this the last few years with everything from new movies to new books to new conferences. These leaders are being sought out not just for their networks, but also for their endorsements. It’s a new era. Exponential influence in ways never seen before is happening through blogging, tweeting, facebooking, pinteresting, etc. Digital mavens are shaping what we are listening to, reading, watching, and learning.

2. Social Entrepreneurs

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A new wave of leaders has emerged. Leaders who combine business savvy with charitable endeavors and social innovation. Scott HarrisonCharles LeeBlake MycoskieJamie TworkowskiLaura Waters Hinson, Eugene Cho, Jeff Shinabarger, Kohl Crecelius and Jason Russell just to name a few.

3. Social Accountability

Leaders are constantly being evaluated in today’s culture. You can’t hide anymore behind a position or title. Leaders are being held to a standard never seen before because of constant media- video, flip cameras, blogging, twitter. Your leadership has constant real-time evaluation. Especially well-known leaders. And authenticity is crucial. Being honest, genuine, and real is important for continual influence.

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Brad  Lomenick Brad Lomenick is Executive Director and key Visionary of Catalyst, a movement of young leaders. Over the last 15 years, he has built a reputation as a key networker and convener of leaders. Prior to running Catalyst, Brad was involved in the growth of the nationally acclaimed Life@Work Magazine and did management consulting with Cornerstone Group. More recently he has served in a number of roles for INJOY and now GiANT Impact. For several years after college, he rode horses for a living on a ranch in Colorado, and was even struck by lightning while installing a barbed wire fence, which some believe has given him powers equal to several of the Super Heroes. He hopes maybe someday he can be a professional golfer, or have his own hunting show.

More from Brad Lomenick or visit Brad at http://www.bradlomenick.com

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