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It’s imperative that you are “social” in your leadership and influence today. A new reality exists, and as leaders, we have to be not only aware of this, but also willing to jump in and embrace a new reality of social engagement like never before.
Here are a few thoughts on Social Leadership:
1. Social Media = Influence.
Bloggers, Tweeters, Facebookers, and social media junkies are now the normal outlets to tap into for getting the word out. I’ve seen this the last few years with everything from new movies to new books to new conferences. These leaders are being sought out not just for their networks, but also for their endorsements. It’s a new era. Exponential influence in ways never seen before is happening through blogging, tweeting, facebooking, pinteresting, etc. Digital mavens are shaping what we are listening to, reading, watching, and learning.
2. Social Entrepreneurs
A new wave of leaders has emerged. Leaders who combine business savvy with charitable endeavors and social innovation. Scott Harrison, Charles Lee, Blake Mycoskie, Jamie Tworkowski, Laura Waters Hinson, Eugene Cho, Jeff Shinabarger, Kohl Crecelius and Jason Russell just to name a few.
3. Social Accountability
Leaders are constantly being evaluated in today's culture. You can’t hide anymore behind a position or title. Leaders are being held to a standard never seen before because of constant media- video, flip cameras, blogging, twitter. Your leadership has constant real-time evaluation. Especially well-known leaders. And authenticity is crucial. Being honest, genuine, and real is important for continual influence.
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