Not knowing what to tweet is a common obstacle for pastors who want to impact their church through Twitter. Without a plan, your tweets will lack purpose or you won’t tweet at all.
When I first joined Twitter, I waited several days before I finally tweeted something. I was clueless about what to post and scared of saying something stupid!
But then I noticed pastors like John Piper (@JohnPiper), Mark Driscoll (@PastorMark) and Rick Warren (@RickWarren) constantly tweeting helpful links and encouraging comments. I realized I had to take advantage of Twitter to lead the church.
The good news is you don’t have to be a Warren, a Piper or a Driscoll to serve your church through Twitter.
You don’t even have to be a pastor.
You may be a deacon or deaconess, a small group leader, an elder or none of the above.
Whether you hold a position or not, these ten suggestions will enable you to intentionally lead your church through Twitter.
1. Tweet to break news about how God is working in your church.
Tweet about your church’s baptisms, small group gatherings or other church events. Include pictures.
2. Tweet to share the content on your church’s website.
If your church website has a blog, tweet a link to new articles when they are posted. If you have multiple blogs on your church site, tweet each pastor’s article.
3. Tweet to build anticipation for Sunday’s sermon.
Tweet one-sentence previews of your sermon as you prepare it. Your contagious excitement for the coming message will build your church’s anticipation.
4. Tweet to inform your church about the ministry world.
Your people don’t read about the Bible and theology as much as you do. But there is content on the Web that will benefit them. As you read helpful articles and blogs, tweet the links. It will keep your congregation up to date biblically and theologically.
How can you measure the success of an idea? Whether or not it spreads.
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