7 Things Every Pastor Should Do Every Week on Social Media

Like Us

Church leaders that ignore social media are missing a significant channel for reaching people in their community.

The most recent study shows that 67 percent of adults use social media regularly. [Study]

If two-thirds of your church showed up to a meeting every week, would you want to use that meeting to communicate with them? If that percentage of folks in your community came to an event in your town next week, would you want to find a way to use that platform to reach people? 

Church leaders that ignore social media are missing a significant channel for reaching people in their community.

You might be hindering God’s work in your church because you aren’t posting enough status updates!

Social media is simply a way for you to connect with people and get to know them better.

Do you want to build relationships with your people? These networks are amazing platforms for spreading ideas and concepts.

Surely you want more people to connect with the message of Jesus? Social networking allows a leader to leverage more influence faster than so many communication platforms in the past.

Do you believe God is asking you to influence this generation?

Here are seven simple and straight forward tasks that every pastor looking to connect through social media needs to do every week.

They aren’t time consuming and they could be done on a wide variety of networks. These are a good starting point …

1. Thank a Volunteer.

It doesn’t need to be fancy, but it needs to be sincere. Call out a volunteer who serves with diligence on one of the teams at your church. [Something like this.]

2. Show Your Humanity.

Authenticity starts with letting people see you beyond just your role as a leader. Take some time to show that you are a normal person. Let your people get a peek inside your home life. [Here’s an example.]

Rich Birch Rich serves as Operations Pastor at Liquid Church in the Manhattan facing suburbs of New Jersey. He blogs at UnSeminary.com and is a sought after speaker and consultant on multisite, pastoral productivity and communications.

More from Rich Birch or visit Rich at http://www.unseminary.com

Please Note: We reserve the right to delete comments that are offensive, uncivil and off-topic. Read a detailed description of our Comments Policy.
  • audie

    Or how about this–don’t fret about it. It’s fine to do the social media thing, but if it’s not your thing, don’t let someone else’s hyperventilations make your life any more stressful than it already is.

  • herbie

    Or how about this–don’t work as hard as you can to do the best job possible to connect with the people under your pastoral care. It’s fine to do the social media thing, but it’s a technological and cultural phenomenon that has developed in the last 10 years, so chances are it’s intimidating to people resistant to change. So forget about it. You can probably find some Bible verses to justify your resistance.

    • audie

      Are we to assume that you are attempting sarcasm? Good attempt.
      So, you’re saying that “pastoral care” must now included doing the social media thing? That one must Facebook and Twitter in order to be a good pastor? And that, of course, if one calls such thinking into question, one is commiting the great modern-day sin of resisting change?
      Wow, how were congregations pastored all those years ago, before social media! No wonder they didn’t have mega-churches featuring circus acts! No wonder they didn’t have pastors and their wives talking about sex while lying in a bed on top of their church buildings! No wonder they didn’t have pastors putting out video talking about anyone who would dare to critique them, calling them “haters”! No wonder they didn’t have pastors whine about people in their congregations who were getting tired of vacuous entertainment-driven churches!
      There are things inherent it in responsibilites of the pastor–preaching the Gospel and caring of for the people in his flock. Posting to Facebook every day is not among those necessary things.

  • Todd Bryant

    After Purpose Driven Life, the Relevant Church Movement and the RNC destroyed the church I can’t believe that we are STILL listening to this type of advice. As we continue with ‘bite size sermons’ — sermon-etts, biblical illiteracy continues to soar and church numbers continue to decline. We need to return back to having God as our teacher because man has had dismal results…

  • Scott

    Good ideas, thanks but do you seriously believe my lack of tweeting could impair the will of the sovereign and living God?

  • Shelia D. Blair

    Thank you, I did this exercise. I like it.

  • George

    Our pastor does some Facebook stuff. But he doesn’t Tweet, nor get into whatever the latest buzz is. And that’s probably a good thing, because in the end, ministry is about relationships. It’s not about being cool, or being relevant, or being cutting edge. It’s about building relationships with God and with other people.


WATCH: How to Prevent Technology From Ruining Your Relationships

Research suggests technology is changing the way we relate to others.