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Idea-Shaping: From Brainstorm to Reality

I recently had the privilege of writing a feature article for Outreach Magazine (January/February issue) about idea-making. In it, I share the following 7 principles for taking ideas to implementation:

  • Yes, Implementing an Idea is Hard Work
  • The Most Potent Obstacles to Idea-Shaping Lie Within Us
  • Spatial Ideation Must Be Considered in the Process
  • Writing It Down Gives Perspective
  • A Creative Process is Essential to Executing Ideas
  • Questions and Improved Strategy Come Up Throughout the Process
  • Your Ideas Can Become Reality

In addition, I had some great input from some amazing idea-makers including Jeff Shinabarger of Plywood People, Brad Lomenick of Catalyst, and Dawn Nicole Baldwin of AspireOne. The print version of the article will also include an interview I did a few months ago with Scott Belsky of Behance.

You can click here to view the whole article online.

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charleslee@churchleaders.com'
Charles is the CEO & Chief Idea-Maker at Ideation, a brand innovation company that specializes in helping businesses & organizations build remarkable brands via innovative business design, organizational change architecture, brand integration, design, web, and marketing services. He is also the author of Good Idea. Now What?: How to Move Ideas to Execution, a practical book designed to help people move ideas to implementation. Charles is regularly invited to speak to leading companies and organizations on topics such as creativity, innovation, idea-making, and branding. Executive leaders from brands including Wells Fargo, Toyota, The White House, Catalyst, William Morris Endeavor, mun2, Council of Urban Professionals, Chick-fil-A, and many others have benefited from having Charles present at their key events.