No, you don’t need a cooler mission statement so you can call it a mantra. No you don’t need a better sounding slogan. You need to know what in the world your church or ministry is ultimately supposed to be doing and you need to state it in a clear, concise and compelling way. This is a leadership statement to direct and integrate all of your thinking, speaking and acting. Let me repeat–this is a leadership statement, not a marketing statement.
Start leading today by doing one or more of these activities…
#1 Rewrite your mission
Rewrite your mission on a sheet of paper as many times as there are words in it. Each time write a different word in ALL CAPS. Reflect on each word of the mission. (Note: If your mission has more than 20 words in it, its too long. Proceed to idea #7)