It’s difficult for many pastors to be connected to all who are part of their church. There’s only so much time in the day and you’re only one person. If your church’s attendance is above 100-120 people, you’re going to find it hard to connect to your congregation in a real way.
That’s not necessarily a problem, as you should always be raising up other leaders who can minister to people. After all, that’s what Jesus did. But what if there was a way to connect to more of your congregation? I think there is.
Enter: Blogging.
6 Reasons Why Every Pastor Should Have a Blog
1. Make a deeper connection.
Depending on how transparent you decide to be, blogging is a great opportunity for you to connect, on another level, with those who are a part of the local church you serve. You can peel back your life and share it. You can share what God is teaching you outside of your Sunday sermon.
2. Another tool to cast vision.
Whether you have a big initiative going on or you just want to promote an aspect of the ministry that is knocking it out of the park, you can utilize the tool of blogging for this.
3. A tool to help others grow.
Blogging has power because the written word has power, and beyond that, blogging has power because you have the opportunity to share God’s word with people through blogging. This is one of the main things I use my personal blog for. Is there a current event that is going on and taking over social media? Do you notice that your people are struggling with what God thinks about said current event? Blogging gives you the opportunity to talk about things that you may not talk about on Sunday. You can help people work through different things that you know they are dealing with.
4. A tool to help you grow.
Blogging will help you grow in you walk with God as well as your skills in communication. I’ve been blogging for years now and it isn’t hard for me to sit down and knock out 500-1,000 words. It didn’t start out this way, though. On top of that, blogging allows me an avenue to find out what I think about a given topic. This ends up pointing me to God’s word and I ultimately grow. Blogging will force you to be disciplined because you’ll want to be consistent when blogging. This is probably the hardest thing about blogging, but it is also very rewarding.
5. A tool to reach beyond your church and go to the unchurched.
If the people in your church are active on social media (and you are too), then when you share your blog posts on Facebook and Twitter, you’re opening up the opportunity for others to share what you wrote, and that will mean your blog will be in front of those who do not go to church. Maybe they’ll read what you wrote. Maybe that will open the door to them ultimately coming to know Jesus. It’s not out of the question at all.
6. A tool to further your sermon content.
You spent so much time on crafting Sunday’s sermon so why wouldn’t you want to further the impact of it? Here are 5 ways to do so. One of those is utilizing blogging by pulling out something that you didn’t include in your sermon, but would be helpful for your congregation. An example of how we do this at The Crossing can be found here.
Want to Get Started?
If you want to get started in blogging, but you don’t know how to start, then check out Michael Hyatt’s article on how to start a blog. It’s easier than you think and the impact that can be had is great!
Will you start blogging?
I hope so.
