If you're trying to develop a lay-ministry team, why not open your training sessions with a video like this?
WATCH: Seth Godin: How to Get Your Ideas to Spread
How can you measure the success of an idea? Whether or not it spreads.
WATCH:Francis Chan Responds to CT Article on "Radical" Legalism
WATCH:Whose Image is on You?
WATCH:Pastor's Bird-Catching Video Goes Viral