Make your church's Twitter presence more than an afterthought with these five tips.
We want to set you up for success on Twitter, so we have come up with some great Twitter ideas for your church to use it well. Note that some of these ideas are perfect for large churches, and others set up for small ones.
1) Make Your Own Church Hashtags
Hashtags are designed to network people together, so why not come up with your own hashtag for your church and maybe even a special one for an upcoming event. Some ideas for this could start with #1stPresChicago or #UMCNYC and include service times and a sermon video promotional, or maybe a link to your church’s blog post about the upcoming sermon. If you are doing a special event, use the previous hashtag you came up with for your church along with a special event hashtag like #AfricaMissions or #ChristmasService. Be creative with what you come up with, but know that a hashtag has to be crystal clear on what you are communicating, yet super short because you are so limited on characters for the message that goes with the hashtag. When you come up with one, be consistent and frequent about how you use it.
2) Live Tweet Verses and Quotes
Sermons were meant for both worship and evangelism, and Twitter offers an instantaneous opportunity for congregation members to tweet out verses and sermons while preaching is going on. You may want to encourage them from time to time to sign on to their accounts, use the hashtags listed above, type in a quote from the sermon or Bible verse, and send out a tweet to the world. This simple act may get a few people in your service to begin to have conversations with friends and family about their faith and even an invite into your church doors. It certainly is not difficult, and in just a few seconds, a couple hundred tweets could be floating out there about the Word of God.
3) Tweet Vine Video Teasers
Vine was just recently acquired by Twitter, and allows users to make a quick six-second video for you to then post on Twitter. This may be the perfect time to use your iPhone or iPad and take a quick video of a promotional or web series you are doing for the church. If you are doing reconstruction on part of the church, give them a six-second view of the place. Maybe you want to give a six-second invite to the next Sunday or Wednesday night services. Whatever it is, make it count.