Artists, Geeks and Storytellers: How to Lead Creatives

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Four foundations for leaders to build healthy relationships with creatives.

As a little girl, I dreamed of being a superstar. In my world of make-believe, nightgowns became evening dresses and hairbrushes became microphones. If a performer was on television—such as my all-time favorite entertainer, Carol Burnett—I could be found decked out in my superstar attire ready to mimic every movement, every word spoken and every note sung.

Unfortunately, my talent didn’t keep pace with my drive, but I quickly discovered the next best thing. 

While I didn’t have the chops to be a performer, I did have the business savvy and marketing instincts to be part of the team that supports them. That discovery led me to a nine-year career as an artist development manager for some of the top Christian recording artists of that era.

With those years as the foundation for my leadership development, working with creatives was the only type of leadership I knew. 

And perhaps because there is still a bit of that little girl superstar somewhere in my heart, I’ve developed a deep love for working with creative types. I love their passion and perspective. I love their unwillingness to settle for the status quo.

This week, I’ve had the privilege to hang out with the artists, geeks (self-proclaimed) and storytellers that form the tribe of the Echo Conference. I was privileged to share my thoughts about the importance of leaders and creatives working together.

Too many times, we allow misunderstandings and assumptions to create unfortunate divides between our very different personalities and styles. I believe that divide is a grave disservice to our ministries. We need each other!

Here are the four foundations that I believe are essential to building healthy relationships between leaders and creatives in any culture.

1. Mutual Respect.

Any relationship will go sideways in a hurry if it isn’t built on a foundation of respect. 

Respect is about being committed to acknowledging and appreciating the unique ways that each of us are gifted.

Jenni Catron A self-proclaimed “leadership junkie,” Jenni spends her days serving the local church. Most recently she served for nine years as the Executive Director of Cross Point Church in Nashville, TN, where she led the staff and oversaw the ministry of its five campuses. Jenni is the founder of Cultivate Her. She loves great books, the perfect cup of tea, playing a game of tennis with her husband and hanging with her dog Mick.

More from Jenni Catron or visit Jenni at http://www.jennicatron.tv/

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