Have you noticed how much bolder organizations are when they have momentum? We’re like that, aren’t we?
When we have momentum we’ll take more risks because it feels safer. It feels like we can’t lose. We want to keep pushing ahead and ride the wave as long as possible.
But where does momentum come from?
After all, momentum doesn’t appear out of nowhere.
It doesn’t arrive under the tree for you to unwrap one lucky morning.
You can’t pick up a box of momentum at the local superstore.
It grows out of hundreds of uncomfortable, uncertain, unassured movements.
The funny thing about momentum is that in order to get it you have to work through the hard part of moving in the first place.
You have to take a first step. You have to start pushing and keep pushing ahead.
Everyone likes momentum except when it means it’s time to move when you don’t have it.
In those times the feel of momentum’s wind in your hair is less enticing than the familiarity of stale air where you are.
This is not a time to be scared, reserved, or timid.
Business and marketing opportunities have never been more in your favor.
You’ve never had this much access with so few barriers.
The secret to momentum is moving in the first place and doing it again tomorrow.
Now move. Momentum is out there.
