Top 5 E-mail Mistakes to Avoid

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Top 5 E-mail Mistakes to Avoid
E-mail mistakes run rampant with church leaders, but they don’t have to.

Lauren Hunter

E-mail mistakes run rampant, but they don’t have to. At any moment, you can seize the day and correct some of the mistakes you might be making in your e-mail correspondence. Below are my top five e-mail mistakes to avoid:

1. Too Long.

The number one reason e-mails don’t get read is that they are too long. Whenever you can, keep e-mail messages short and to the point, use bullet points and short paragraphs.

2. All Caps.

If you don’t already know, using All Caps in an e-mail message is equivalent to screaming at the top of your lungs. Only use All Caps if you really need to make a strong point, but be careful, you might risk upsetting the person you’re e-mailing in a big way.

3. Long Subject Line.

I’ll readily admit, my eyes gloss over when I receive an e-mail and the subject line is so long, Gmail cuts off the end of the description. Keep subject lines straightforward, to the point, and as short as possible.

4. No Call to Action.

Unless you’re writing a personal letter, most business and ministry correspondence should include a simple call to action or reason for the e-mail. Make sure to spell this out clearly in the first paragraph and restate it near the end.

5. No Graphics or Background Colors.

If you’re still using pink e-mail background colors and cute cursive fonts, please stop it right now. When a person replies to an e-mail that is “decorated,” the text color is difficult to read, and it makes it very tricky to reformat, causing the recipient to have to create a new e-mail instead of using “reply to.” Save the floral backgrounds and cute graphics for Grandma, not business.

So there you have it, my top five e-mail mistakes to avoid. Hope these were helpful to you!

Lauren Hunter is a freelance writer, consultant and blogger who loves the Lord and desires to encourage churches to better use technology to improve every aspect of ministry. Her blog, ChurchTechToday, was born out of a need to find a place to discuss how technology can impact the Church in positive ways.

More from Lauren Hunter or visit Lauren at ChurchTechToday.com

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