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How Do You Change Organizational Culture?

by Phil Cooke

Sometimes, you just can’t do any better than what’s already out there. This week at the National Religious Broadcasters Convention in Nashville, I hosted a panel with Jeff Skaggs, Founder of Soma Games, Megan Alexander, correspondent for “Inside Edition” and Michael Hyatt, Chairman of Thomas Nelson Publishers. We had a terrific discussion of how to change your organization’s culture – especially if you’re not the person at the top. This morning, Michael wrote an excellent post on his blog at michaelhyatt.com – and honestly, it’s tough to beat. If you’re a leader, or a person in the middle somewhere, you need to read this post right now.

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Phil Cooke is the founder and CEO of Cooke Pictures in Burbank, California (cookepictures.com)where he helps church, ministry, and nonprofit organizations engage the culture more effectively. He's a filmmaker, media consultant, and author of "Unique: Telling Your Story in the Age of Brands and Social Media."

More from Phil Cooke or visit Phil at philcooke.com

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